December 2011
5 posts
1 tag
“Si vous essayez de gouverner avec vos opposants, vous allez perdre vos partisans”
– http://bit.ly/tMIx9j via @stanjourdan
What's a Brand Manifesto?
“And just as actions speak louder than words, the brand idea is created more by operations than by marketing.
So I see a brand manifesto as a declaration of
the core intention of the brand
the guiding principles of the brand
the policies that guide each department to effectively realize the stated intention
A brand manifesto is both a promise, and guidelines to the corporate team on...
#39 – Adidas – f50 miCoach →