“And just as actions speak louder than words, the brand idea is created more by operations than by marketing.
So I see a brand manifesto as a declaration of
- the core intention of the brand
- the guiding principles of the brand
- the policies that guide each department to effectively realize the stated intention
A brand manifesto is both a promise, and guidelines to the corporate team on how to deliver that promise.”
(Source: brand.blogs.com)
