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    PAUL ISAKSON: Seth Godin on building something that matters

    paulisakson:

    Brands extend their products or dumb down their offerings or slap their brands on inferior substitutes all in the name of reaching the masses. And that’s the problem with the shortcut. You trade in your reputation (another word for brand) in exchange for a short-term boost of awareness or profit,…

    Sets Godin on building something that matters via @paulisakson

    (Source: sethgodin.typepad.com)

     
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      Sets Godin on building something that matters via @paulisakson
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